Contact: geral@amelia-wellington.com

Introduction

Amelia Wellington operates this website and its online store, including all associated features, content, tools, products, and services (hereinafter referred to as "Services"), in order to offer its customers a smooth, secure, and personalized shopping experience.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or make a purchase. It applies to all users and customers of Amelia Wellington, in compliance with applicable French and European legislation, including Regulation (EU) 2016/679 (GDPR) and the French Data Protection Act (Loi Informatique et Libertés).

By accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Data Collected

We collect only the data necessary to manage our business activities and improve your shopping experience. This data may include:

• Contact Information: First name, last name, postal address, email address, phone number.

• Payment Information: Payment card details, transaction history (payments are processed by secure providers; we do not store your banking details).

• Account Information: Login details, preferences, order history.

• Order Information: Products purchased, returned, or exchanged.

• Technical Data: IP address, browser type, device used, browsing duration, pages viewed.

• Communications: Messages sent to our customer service team, participation in surveys, or reviews.

2. Methods of Data Collection

Your data may be collected in several ways:

• Directly from you: When you place an order, create an account, contact our customer service, or subscribe to our newsletter.

• Automatically: Via cookies, analytics tools, and similar technologies used to enhance your experience on our website.

• Through our service providers: During payment processing, shipping, or management of our marketing campaigns.

3. Purposes of Data Processing

The personal data we collect is used to:

• Manage orders and deliveries: Process and fulfill your purchases, deliver products, and manage returns and refunds.

• Improve customer experience: Personalize content, recommendations, and offers according to your preferences.

• Communication and customer service: Respond to your inquiries, provide assistance, and keep you informed about the status of your orders.

• Marketing and newsletters: With your consent, send you offers, promotions, and news related to Amelia Wellington. You may unsubscribe at any time.

• Security and compliance: Prevent fraud, ensure transaction security, and comply with French and European legal and regulatory obligations.

4. Data Sharing

Your data may be shared only with:

• Shopify, our e-commerce platform, for website hosting and the technical management of transactions.

• Third-party service providers (carriers, payment processors, marketing agencies) strictly necessary for the provision of our services.

• French judicial authorities, when required by law.

All our service providers are bound by contractual obligations of confidentiality and compliance with the GDPR (General Data Protection Regulation).

You can review Shopify's Privacy Policy here:

https://www.shopify.com/legal/privacy

5. Cookies and Similar Technologies

Amelia Wellington uses cookies to:

• Ensure the proper functioning of the website.

• Analyze website traffic and improve performance.

• Personalize your experience and display relevant advertisements.

You can configure or disable cookies in your browser settings. However, refusing certain cookies may limit some functionality of the website.

6. Data Retention

Your personal data will be retained only for the period necessary to fulfill the purposes mentioned, including:

• For the duration of your commercial relationship with Amelia Wellington.

• To comply with our legal and accounting obligations.

• To resolve potential disputes and ensure transaction traceability.

Billing data is retained for 10 years, in compliance with French legislation.

7. Data Security

Amelia Wellington implements technical and organizational security measures to protect your data against loss, alteration, disclosure, or unauthorized access.

Although no system is completely impenetrable, we make every effort to ensure a level of protection that meets GDPR requirements.

8. Your Rights

Under the GDPR and French legislation, you have the following rights:

• Right of access

• Right to rectification

• Right to erasure (Right to be forgotten)

• Right to data portability

• Right to object

• Right to withdraw consent

To exercise these rights, please contact us at: geral@amelia-wellington.com.

Proof of identity may be requested to verify your identity.

In case of a complaint, you may also contact the CNIL (French Data Protection Authority):

www.cnil.fr

9. Data Transfers

Data collected by Amelia Wellington is hosted and processed primarily in France and the European Union.

Certain service providers (notably Shopify) may transfer data to third countries with appropriate safeguards recognized by the European Commission. These transfers are governed by Standard Contractual Clauses.

10. Policy Modifications

Amelia Wellington reserves the right to modify this Privacy Policy at any time.

Any updates will be published on this page with a new effective date.

11. Contact

For any questions regarding this Privacy Policy or the management of your personal data:

Customer Service — Amelia Wellington

Email: geral@amelia-wellington.com